
Norita
Ja'afar
Certified Sustainability Practitioner (CMI & CSE, USA), recognized for leadership in Blue Carbon. Author of international methodologies and actively shaping carbon policy development across Malaysia.

25+ Years
Experience
Tabah Asia
About Me
Norita Ja'afar is a Certified Sustainability Practitioner (CMI & CSE, USA). A recognized authority in Blue Carbon, she has authored international methodologies and leads carbon policy development across Malaysia.
She helms Tabah Asia while serving on the boards of public-listed companies, financial institutions, state agencies, and NGO.
With over 25 years' expertise in accounting, risk, and audit, Norita bridges business insight with environmental action for lasting impact.
Renowned for her ability to unite social science and sustainability, she brings a holistic, people-centered approach to climate solutions.
She is a trusted consultant for Net Zero strategies and sustainability reporting across diverse sectors.
Above all, Norita's mission is a higher calling. She channels her knowledge, influence, and entrepreneurial spirit as an act of stewardship, honouring her Creator by protecting and nurturing this precious Earth for future generations.
Highlights
Speaking Invitation
International Conferences
Blue Carbon
Methodology Author
Board Member
Public-Listed Companies, Financial Institutions, MNCs, Government Agency & NGO
Connect with Norita Ja'afar
Moments and Milestones
This gallery offers a visual narrative of my journey in sustainability, blue carbon, and environmental stewardship. Each image captures significant engagements, collaborations, and achievements across international platforms, reflecting my commitment to advancing global environmental solutions and fostering impactful relationships.

Kunjung Hormat Datuk Len Talif Salleh, Deputy Minister for Urban Planning Land Administration and Environment

Cypark Resource Berhad AGM

Cypark Resource Berhad AGM

Cypark Resource Berhad AGM

Kunjung Hormat Malaysia Forest Fund

Seagrass Meadows at Pulau Setindan, Johor

Seagrass Meadows at Pulau Setindan, Johor

Global Mangrove Alliance National Chapter Leads Workshop

Global Mangrove Alliance National Chapter Leads Workshop

Johor Carbon Market Forum

Johor Carbon Market Forum

Kunjung Hormat from Tabah to Johor State Forestry Department

Batang Ai Hydroplant & Floating Solar Visit with Sarawak Energy

Batang Ai Hydroplant & Floating Solar Visit with Sarawak Energy

Batang Ai Hydroplant & Floating Solar Visit with Sarawak Energy

Long House Visit at Batang Ai

Long House Visit at Batang Ai

Sarawak Renewable Energy Forum (SAREF) 2025

Sarawak Renewable Energy Forum (SAREF) 2025

Sarawak Renewable Energy Forum (SAREF) 2025

Sarawak Renewable Energy Forum (SAREF) 2025

IETA Asia Climate Summit

IETA Asia Climate Summit

Tasik Kenyir Assessment for Floating Solar & Orang Asli Community Engagement

Tasik Kenyir Assessment for Floating Solar & Orang Asli Community Engagement

Cercarbono with Sarawak Forestry Department

MOU Cercarbono with Johor Sustainability Centre

MOU Cercarbono with Johor Sustainability Centre

MOU Cercarbono with Johor Sustainability Centre

Stanford DOER School of Sustainability. Global Changemakers Programme

Stanford DOER School of Sustainability. Global Changemakers Programme

Stanford DOER School of Sustainability. Global Changemakers Programme

Songshan Lake Seminar Executive Programme by Huawei

Songshan Lake Seminar Executive Programme by Huawei

Songshan Lake Seminar Executive Programme by Huawei

A sentimental moment. One of my late father’s good friend. Tan Sri Musa Hitam

Sustainable Synergy by CMS

Sustainable Synergy by CMS

Sustainable Synergy by CMS

Nikkei Forum

Nikkei Forum

Johor Plantations Bhd Board Retreat - Visit to World Expo, Fuji plant and Kewpie plant

Johor Plantations Bhd Board Retreat - Visit to World Expo, Fuji plant and Kewpie plant

Johor Plantations Bhd Board Retreat - Visit to World Expo, Fuji plant and Kewpie plant

Huawei Business Immersion

Huawei Business Immersion

Johor Plantations Bhd, Launch of IsPOC

Johor Plantations Bhd, Launch of IsPOC

Community engagement at Sekolah Kebangsaan Alor Pasir. Renewable Energy advocacy from Cypark Resources Bhd

Community engagement at Sekolah Kebangsaan Alor Pasir. Renewable Energy advocacy from Cypark Resources Bhd

Cypark Resources Bhd at Solar Farm

Johor Green Council

Johor Green Council

Cypark Resources Bhd Annual Dinner

Malaysia Forest Fund at Sulaman Mangrove Lake Forest Reserve

Malaysia Forest Fund at Sulaman Mangrove Lake Forest Reserve

Sungai Santi Forest Reserve with Johor Sustainability Centre & Sarawak Forestry Corporation

Community Engagement with Sarawak Forestry Corporation

Community Engagement with Sarawak Forestry Corporation

Community Engagement with Sarawak Forestry Corporation

Community Engagement with Sarawak Forestry Corporation

GMA, Kenyalang Tabah with Sarawak Forestry Corporation

Cypark awarded for Sustainability Aces Award 2024

1st International Mangrove Conservation & Restoration Conference

1st International Mangrove Conservation & Restoration Conference

1st International Mangrove Conservation & Restoration Conference

1st International Mangrove Conservation & Restoration Conference

1st International Mangrove Conservation & Restoration Conference

Johor Sustainability Conversation by CIMB. Carbon Credit in Mangroves by Norita Ja’afar & Panel Sessions

Carbon Capture & Hydrogen Technology Expo

CNTY Waste-To-Energy Plant

Sembcorp Energy Storage Plant

Sembcorp Energy Storage Plant

International Sustainable Energy Summit

Initial Listing Ceremony Johor Plantations Berhad

Initial Listing Ceremony Johor Plantations Berhad

Launch of Johor Plantations Bhd IPO Prospectus

Launch of Johor Plantations Bhd IPO Prospectus

RDS Johor Sustainability & Tax Conference

RDS Johor Sustainability & Tax Conference

RDS Johor Sustainability & Tax Conference

Carbon discussion with Johor Sustainability Centre, PWC and Petronas Sustainability

Launch of Global Mangrove Alliance -National Chapter. Asia-Pacific Climate Week

Kunjung hormat Johor State Department of Agriculture for Johor Green Conference

Board Retreat Johor Plantations Bhd with JCorp

Blue Carbon Programme by CE Marin

MMM6

Memorandum of Understanding between Cercarbono, Tabah & CE Marin

Memorandum of Understanding between Cercarbono, Tabah & CE Marin

Memorandum of Understanding
Perspectives
A collection of articles and reflections offering thoughtful analysis and personal viewpoints, shaped by global experiences and collaborations across diverse areas in sustainability and blue carbon related to economics, finance, trade, research, policy and principles.

Rethinking Blue Carbon Funding: Alternative Approaches for Coastal Wetlands Ecosystem
BEYOND CARBON CREDITS — DEMYSTIFYING NON-CARBON MARKET APPROACHES FOR BLUE CARBON ECOSYSTEMS

From Jeff Goodell’s Warning to Malaysia’s Reality
How Climate Inaction Endanger Lives
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